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Lallemand Animal Nutrition has launched MAGNIVA Platinum for Canadian dairy and beef producers, positioning the product as its most advanced forage inoculant technology and drawing attention to a familiar pressure on farms: getting more value from every tonne of silage.
According to the company, the product is designed to help improve dry matter recovery, nutrient retention, aerobic stability and feedout flexibility. That matters in a market where forage quality is closely tied to feed costs, ration consistency and overall farm performance.
Rather than being just another product launch, the announcement speaks to a wider issue across ruminant production. When silage losses increase or stability falls at feedout, the impact can quickly move beyond the bunker. Producers may face more spoilage, less predictable rations and greater reliance on purchased feed, all of which can weigh on margins. Lallemand framed the launch around that same challenge, saying producers are looking for ways to maximize efficiency and protect the value of their forages.
